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The first-ever Bubble Week
was in the year 2000 and was initiated by Oddzon, makers of Koosh Bubbles.
Their press release said, "The grassroots 'bubblebration,' to be
inaugurated through events in markets around the country, was created
to herald the first day of spring -- the unspoken first day of the bubble-blowing
season."
Below is a picture of the
bubble kit mailer that was sent to encourage on-air weathermen to blow
bubbles on the first day of spring. This advertising campaign allowed
Koosh to launch National Bubble Week and create on-air "bubblebrations"
on the major network morning news shows and in over 100 markets across
the country. The campaign was developed by the Gertler Group and Litzky
Public Relations.
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